LI Yuan
Professor, School of International Studies

 

Li Yuan, Professor of School of International Studies.
E-mail: liyuan_hz@msn.com
 

 

 

 

 

 

 

Studying:
•Sep. 1989-July. 1993: Getting Bachelor's degree in German Language and Literature in Shanghai International Studies University
•Sep. 1993-Mar.1996: Getting Master’s degree in German Language and Literature in Shanghai International Studies University
•Mar. 2003-Sep. 2006: Studying for a doctorate in communication and language at Technical University in Berlin
•Sep. 2008-Mar.2010: Being post doctor and visiting scholar at Technical University in Berlin

Working:
Apr. 1996-present Institute of German Studies at Zhejiang University in Hangzhou, PR China
Mar.2003-Sep.2006 Guestlecturer and guest fellow at Berlin University of Technology, Germany
Sep.2008 – Mar.2010 Recipient of Humboldt Scholarship, Postdoctor at Berlin University of Technology, Germany

Research Areas:
• Intercultural Communication, Foreign Language Teaching Theory and Practice, Regional Studies of German-speaking Countries, Image of China in Foreign Media

Projects:
Nov.1996 - July.1998 Participate in the Research Project at Zhejiang University:
Teaching German with Computer Technology.

July.1999 - July.2004 Participate in the Project of Ministry of Education, China: Development of the Textbooks (teaching German as a foreign language) “Klick auf Deutsch” (New College German).

Sep. 2002 - Sep.2005 Project Leader of Zhejiang University: Sino-German Advertising Cross-Cultural Interpretation

June.2004 - June.2006 Project Leader of Ministry of Education, Zhejiang Province: Berliner didactics and reformation of the foreign language education in China

Dec.2005 - Dec.2006 Participate in the project of Hangzhou City Developing a and Planning Commission: Internationalization of City Logo Hangzhou

June.2005- present Participate in the project of Zhejiang Province:
Construction of Economic German Nonesuch Courses

Mar.2006 - Mar.2007 Projectleader:Marketanalysis of the small- and medium-sized german enterprises in China. In the name of AISIA EVENT

July.2007 - Aug.2009 Leading the Project of Zhejiang Province Philosophy Social Sciences Topic: China's Image in German Contemporary Media

Oct.2007 - Sep.2010 Leading the Project of Ministry of Education in Humanities and Social Science: Stereotype of China Image Abroad, Media Studies of The Mechanism.

Sep.2008-Sep.2010 Leading the Project of Ministry of Education, China: Educational Model for The Intercultural Competent Person- Integrate Cultural Studies

Papers:
1. From the “Art of the Killing Dragons” via the “Primacy of Using” to „Interest in
Germany“ – Tendency of The Motivation Changing of Learning German in China. In: Mother Toungue, 2010, vol 2, page118-134. Language: German.

2. Goethe has Really No Ecological Consciousness? A Criticism to Eco-Literature Critic Wang Nuo’s Thesis to Goethe. In: Road of Literary- Language Literature and
Cultural Studies, 2009, vol 10, page 33-48. Language: German.

3. China's Reform of University German Major - “German Studies ” at Zhejiang
University in Hangzhou as an Example. In: The Target Language German,
2009,vol3,page 61-72. Language: German.

4. Intercultural Area Studies-A Critical Analysis. In: The German International
Vision,New Trends and Tendencies, 2009, page 99-108. Language: German.

5. Li Yuan, Fan Jieping:The Remoulding and Positioning of Foreign Language in
Universities Based on the Berlin Model - The Building and Development of the
discipline of German Studies. In: An Essay Collection of Young Scholars ofForeign
Language Research in China. 2009. Language: Chinese.
6. Integrate Cultural Studies to Development of Behavioral Competence in the Intercultural Context. In: College Preparation and Guidance, 2008, page 49-63. Language: German.
7. Inset of Advertisement to Intercultural Learning and Studying. In: Education BBS,
2007, vol 6, page 363-366. Language: German.

8. The Way to “aesthetics“: Literature in Foreign Language Learning. In: The Target
Language German, 2007, vol 3, page 35-50. Language: German.

9. Review to Yu Xuemei’s book: Intercultural Orientation in DaF (Teaching German asa Foreign Language) textbooks for China. In: The Target Language German, 2007,vol 3, page 66-70. Language: German.

10. Cultural Patterns of Interpretation - Intercultural Text Analysis of Advertisement as an Example. In: Road of Literary- Language Literature and Cultural Studies, 2007, vol 8, page 323-336. Language: German.

11. Li Yuan, Fan Jieping: Dynamic Analysis on the Development of the Stereotype in Intercultural Communication. In: Foreign Language Teaching and Researching, 2007, vol 2, page 123-127. Language: Chinese.

12. Fan Jieping, Li Yuan: Study of The Students’ Motivation Change of Learning German. In: German in China, 2007, page194-209. Language: German.

13. Review to LIU Fang’s book: Ability to Integrate The Economic Behavior for The Purpose of German mode. In: The Target Language German, 2007, vol 1, page 104-106. Language: German.

14. Fan Jieping, Li Yuan: The Berlin Model and the Remoulding of the Discipline of Foreign Language. In: Foreign Language Teaching, 2007, vol 1, page 24-26. Language: Chinese.

15. “Beauty”, “Art” and “Gameinstinct”- Schiller's Conception of Aesthetic Education and Foreign Literature Education. In: Road of Literary- Language Literature and Cultural Studies, 2006, vol 7, page 213- 232. Language: German.

16. Development of the Ability to Self-negotiate Identity - Deconstruction of the Stereotypes. In: Intercultural and Global, 2006, vol 3/4, page 280-298. Language: German.

17. An Integrate Cultural Study of Advertisement. In: German Language, 2006, page 229-246. Language: German.

18. Pathway to Reflection – Reflective Comparison of Cultures. In: Sino-German Intercultural Communication, 2006, page 553-563. Language: German.

19. Zhu Jianhua, Li Yuan: Development of the German Textbooks - „Klick auf Deutsch“ (New College German) as an Example. In:Teaching Reflection. 2004, page 93-103. Language: German.

20. The Opposed Dualism - the Image of Snake in German and Chinese Myths, Legends and Fairy Tales. In: Road of Literary- Language Literature and Cultural Studies, 2003, vol 4, page 25-44. Language: German.

21. Evaluation of the Intensiv Course German at Zhejiang University - Analysis of the experiences and consequent for the development. In: Info DaF, 2002, vol 1,page 13-36. Language: German.

22. Image of Dragonfight in German Legends, Fairy Tales and the Myths- Reflection of the Conflict in the Real World. In: Road of Literary- Language Literature and Cultural Studies,2000, vol 1, page 241-254. Language: German.

23. Frame-Structure, Frame-Breaking and its Rhetoric Effect in German. In: Henan University Journals, 2000, vol 3, page 89-93. Language: Chinese.

24. The Four Steps of German Phonetic Teaching. In: Tongji University Education Research, 2000, vol 2. page 27-31. Language: Chinese.

25. Pang Xuequan, Li Yuan: The Ontological Foundation and Phenomenology of Epistemology Held. In: Ni, Liangkang Facing the fact itself - phenomenology classics, oriental press, Beijing 2000.
(A Translation of N. Hartmann: „Phänomenlogische und ontologische Fundierung der Erkenntnistheorie“ in: Die Erkenntnis im Licht der Ontologie, Hamburg 1982).

26. Chen Liangmei, Li Yuan, Xu Jie: The Origin of The February 29th. In The World Literature, 1997, vol 3. page 116-132.
(A Translation of Günter Eich: Der 29, Februar).


Monographs:
•A Competence-oriented Model of Integrative Culture Studies – Theoretical Construct and Didactic-methodological Implementation. Munich: iudicium, 2010.
•Integrative Cultural Studies – A Didactic Approach on the Example of the Use of Advertisement. Munich: iudicium, 2007.
•Similarities and Differences of the Animal images and its origin in sino-german folk literature. Berlin: Mensch & Buch, 2004.

Editor:
•Fan Jieping, Li Yuan: German as a Foreign Language, the International Perspective. New Trends and Tendencies. Munich: iudicium, 2009.

Textbooks:

•New College German, second edition (higher education, 11th five-year national planning), vol. 1, foreign language teaching and research press, 2010.
• German comprehensive tutorials (higher education, 11th five-year planning materials), vol.4, Shanghai foreign language education press, 2009.
• New College German, first edition (higher education, 10th five-year planning), foreign language teaching and research press, 2002.
•New College German, teacher manual (higher education, 10th five-year planning), foreign language teaching and research press, 2004.

Academic Translations:
1. Li Yuan : The basic concept of international professional education. Shanghai vocational and technical education institute, Shanghai, 1999.
(A Translation of H. Noelker, E. Schoenfeldt: Glossar: Internationale Berufspädagogik, Expert-Verlag, Sindelfingen 1985)

2. Li Yuan: Amulets. China women's press, Beijing 1999.
(A Translation of Karl May: Auf fremden Pfaden, Bamberg: 1999)

3. Li Yuan: Prince Oil. China women's press, Beijing, 1999.
(A Translation of Karl May: Ölprinz, Bamberg: 1999)

4. Sun Zhouxing / Li Yuan: Contemporary Art Philosophy Analysis. The commercial press, Beijing 1999.
(A Translation of Walter Biemel: Philosophische Analysen zur Kunst der Gegenwart, The Hague, Netherlands: 1968)

5. Li Yuan: Memory Training. Taiwan Xiao Xun Press, Taiwan, 1999.
(A Translation of Klaus Kolb, Frank Miltner: Gedächtnis-Training, München Gräfer und Unzer Verlag. 1996)

6. Li Yuan: Ginseng. Taiwan Xiao Xun Press, Taiwan 1999.
(A Translation of Ernst Prinzenberg: Gingseng. München: Gräfer und Unzer Verlag 1997. )

7. Huang Haishi / Li Yuan / Wang Lan: Shanghai vocational and technical education development. Shanghai vocational and technical education institute press, Shanghai, 2000.
(A Translation of Herbert Kubeja, Peter Lorenz u.a.: Impulse zur Entwicklung der Shanghaier Berufsbildung, Shanghai 2000)

Overseas Teaching Activities:
•Seminar: Teaching German as a Foreign Language, An International Perspective, 2005, at Technical University in Berlin
•Seminar: Didactics of Cultural Studies, 2006 ,at Technical University in Berlin
•Seminar: Intercultural Communication and Trading Skills in International Context, 2006 and 2009 at Technical University in Berlin
•Seminar: Intercultural Trading and Project Competence in Asia, 2009 at Technical University in Berlin

Course on China Studies:
Intercultural Communication Theory and Practice
 

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